MITYLITE ANNOUNCES NEW BRAND IDENTITY: MITY INC
Global furniture manufacturer undergoes brand repositioning as acquisitions extend market footprint
OREM, Utah—August 30, 2018
MityLite, a manufacturer of award-winning and professionally designed furniture products for the global commercial marketplace, announced today the launch of a new corporate brand identity and company expansion. The company will now be known as MITY Inc.
MITY Inc. is the parent company of highly durable furniture brands such as MityLite, Holsag Canada, Bertolini, XpressPort and Broda. This new identity builds on the acquisitions MITY Inc. made in 2017, and better positions the organization to deliver a broader product offering within key markets.
The MITY Inc. brand will maintain the equity and reputation it has built in the last 31 years under the MityLite name while creating room for the company to grow product lines and services under the parent brand.
“We are proud of our reputation for quality and durability and we’re excited to take the next step in the evolution of MITY,” said MITY Inc. President and CEO John Dudash. “This new identity brings our brands together under a united legacy of innovation, customer service and quality.”
The new brand identity reflects MITY’s evolution into a more unified company, with a continued commitment to quality craftsmanship and durability. Included in the brand changes is the launch of a new website, MityInc.com, that showcases the brands and product offerings within the MITY family.
Headquartered in Orem, Utah, MITY Inc. is the parent company to MityLite, Holsag Canada, XpressPort, Bertolini and Broda Seating. MityLite is a manufacturer of award-winning and professionally designed furniture products for the global commercial marketplace. Holsag manufactures chairs and case goods focused on the senior living, healthcare, education and hospitality markets. XpressPort is a leader in storage and transportation products for the public assembly and hospitality markets. Bertolini is a manufacturer of elegant, comfortable and durable stackable seating. Broda delivers a unique line of tilt-in-space positioning wheelchairs that have been improving people’s lives for more than 35 years.