MITYLITE REFRESHES ONLINE PRESENCE TO FURTHER ELEVATE CUSTOMER EXPERIENCE AND SHOWCASE NEW PRODUCT COLLECTIONS
MityLite celebrates 30th anniversary year with makeover of site that includes new product offerings, fast access to customer service support and a mobile-friendly experience.
OREM, Utah — September 5, 2017
Orem-headquartered manufacturer of highly durable furniture products, MityLite, today announced its newly refreshed online presence, www.mitylite.com, to amplify the company’s branding efforts, support enhanced marketing integration across a growing portfolio of product collections and extend additional benefits to its already established customer base as well as new healthcare, hospitality, education, and corporate customers.
“Despite economic cycles, the steady growth MityLite has achieved over the past 30 years is energizing,” said Mity Inc. CEO John Dudash. “We’ve come a long way from our humble beginnings and have added many lines of highly durable furniture products that are professionally designed, affordably priced and meet customer demands across multiple markets.”
The new website highlights several major product collections recently developed by MityLite as well as those from recently acquired companies. Mity customers can now access the XpressPort line of high-capacity storage and transport carts for tables, chairs and other equipment as well as the Holsag Seating Collection (50 different European hardwood chairs, stools and benches) and the Encore HD conference seating line. Encore HD chairs (with patented FormFlex™ seat technology) provide customers the ability to safely stack up to 14 chairs (a 40% improvement in storage space utilization) without sacrificing comfort or durability.
Dudash continued, “The newly designed MityLite website assists customers in quickly reaching the information they need while better showcasing the broad variety of products we offer and provides a better user experience. As our company continues to grow, it’s exciting to see our customers respond so positively to our expansion and innovations.”
MityLite is a global manufacturer of professionally designed, highly durable furniture products. The award-winning manufacturer of meeting, event, and banquet furniture for 30 years, MityLite furniture products are trusted worldwide and include: ABS, aluminum, laminate, plywood, and linen-less folding tables; restaurant tables; banquet, folding, stacking, and restaurant chairs; portable dance floors; staging; and partitions. Mity Inc. is the parent company to MityLite, Holsag Canada, BRODA® Seating, and the newly acquired XpressPort.